We Add Up is proud to have worked with The Westin Michigan Avenue to produce shirts that promote the green initiatives of the hotel chain.  As part of our custom program, they picked the actions that they most identified with and We Add Up printed their Westin logo on the sleeve of each shirt.  Their team members now are part of our We Add Up count and have sequential numbers!  Here is a note from the hotel on the fun and educational program they put together for Earth Hour this past weekend:

“Here at Team Westin Michigan Avenue we are taking a new, progressive approach to waste management. This approach involves a process called vermicomposting to help recycle our waste. In this process we take leftover kitchen waste such as fruit peels, cardboard egg cartons and paper etc., and we throw them into a container full of worms.

The worms then eat the leftover waste, leaving behind rich, organic material that is then used to enrich our rooftop garden. Our rooftop garden houses such herbs and vegetables as cilantro, parsley, basil, thyme, rosemary, bush beans, lettuces, and tomatoes which are then used for client events and in our associate cafeteria.

On March 30, we had a pre Earth Hour celebration, a “Green Scene” back door break - to bring attention to our recycling program to all of our associates. Our Green Team wore organic t-shirts made by a company call We Add Up. We then gave each associate a 10 oz container of enriched vermicompost material to plant their wild flower seeds that were attached.

On Saturday, March 31^st to celebrate Earth Hour, we gave each guest arrival an oatmeal raisin cookie, packaged in locally sourced, organic paper bags with a special Earth Hour logo. We communicated to guests what happens during the hour and shut down most of our power within the lobby, lighting it with candles instead.

We are looking forward to celebrating Earth Day with our guests and associates and planting our roof top garden next month!”

Everyone is probably busy getting ready for Thanksgiving, shopping, cooking, baking and cleaning. I picked up my turkey this afternoon, which was an event in itself, being that I haven’t made or eaten turkey in 10 years. This year I thought I’d break with my normal vegetarian diet and make a traditional meal, but I knew I had to get a bird that was sustainable, cruelty free and not laced with hormones and chemicals.

I set out to order an organic turkey, thinking that would be my best bet, but discovered the Heirloom or Heritage birds, as well as more shocking information about conventional turkey. I’m sharing what I learned, so if you haven’t purchased your turkey yet, hopefully you will take this info into consideration.

Industrial turkeys, produced in factory farms by large corporations, comprise 99% of the turkey sold in supermarkets today. Since the 1960’s the choice has been one breed, the Broad-breasted White and since then has been bred to have even more breast meat and grow to market size quickly. These turkeys are unable to stand up or move, their breasts are so large. Unable to mate, reproduction is done by artificial insemination. They are fed grain and other disgusting things, totally unnatural to their diet, along with hormones and antibiotics. As most know, their living conditions are inhumane.

Most people don’t know how cruel and unnatural their turkey’s life is, but I think most would find it even more surprising that these turkeys are dry and have no flavor. To make them tasty and moist, ALL supermarket turkeys are injected with oil, salt and turkey flavorings. You are not getting a real food, but a processed, chemically laced product.

Largely due to the Slow Food movement, Heritage birds are making a comeback. A certified Heritage, or Heirloom turkey is one that can flap its wings, move around, can perch above the ground at night, and express its natural behaviors. They also eat nutritious food, without antibiotics or other chemicals, and food natural to them such as grubs, insects and grasses. These turkeys have a rich flavor, beautiful plumage, and are biologically diverse. They are more costly, because of the way they are raised, and it takes 24 -30 weeks to get to market weight, as opposed to 18 weeks to get a conventional turkey to a whopping 32 pounds, but those who have tasted the Heritage Breeds say they are worth it. I am really looking forward to finding out!

There are about 10 breeds of turkey still existing from the United States and Europe, developed over hundreds of years, that are the ancestors of the Broad-breasted White used in the factory farms today. Identified by the American Poultry Association’s turkey Standard of Perfection in 1874, they include The Standard Bronze, Bourbon Red, Narragansett, Jersey Bluff, Slate, Black Spanish, and White Holland.

I hope this helps you make your choice. I know it’s late, so if you already have your bird in hand, please remember this for the next holiday and be sure to pass it on. If you haven’t picked up your bird yet, I saw that my Whole Foods did have some Heirlooms in the case, so there is still time. I got the largest Heirloom they had today, almost 18 lbs., and it was a big deal for me, not having eaten meat in over 10 years! This is going to be interesting.

Have a wonderful Thanksgiving! We are so grateful for all the efforts you make that ADD UP to make the world a better place.

Judy

We Add Up Champion organization, Holistic Moms Network, sent us some awesome pics in their t-shirts!  That is HMN social networking coordinator Julie Wagner on the left and director Nancy Massotto on the right with their children.  They also let us know about a special May discount to join the Holistic Moms Network - get $5 off only in May in honor of Mother’s Day.

If you have ever felt alone or different because of the choices you make as a holistic-minded parent, then you actually have lots of company! The Holistic Moms Network was founded in 2003 by moms who were parenting to a different beat – raising their children with natural health and sustainability in mind. HMN founder Nancy Massotto discovered how powerful it was to connect with other parents who shared her interest in living a holistic, green lifestyle. “The experience of being in a community with others who had similar passions was very empowering,” she explains. “Like We Add Up, the Holistic Moms Network joins our voices together and shows us how the choices we make as individuals really do make a difference!”

So many parents are on a journey to a healthier, greener lifestyle. The organization now has more than 120 Chapters across the United States and continues to grow by leaps and bounds, giving us great hope for the future! Although we don’t all follow the same paths to get there, we share a common goal to make a difference in our health and the health of the planet. At HMN, it doesn’t matter how green you are. Being in a supportive community will help raise awareness and may encourage you to make new changes or simply to stick with the ones you already have chosen!

We Add Up is thrilled to partner with this wonderful organization. Check out our We Add Up “Holistic Mom,” “Holistic Dad,” “Holistic Kid,” and “Holistic Baby” tees!

That’s We Add Up co-founder (and Mom of the mother/daughter team) Judy Pezdir!  Judy has now hand printed over TWENTY THOUSAND shirts!  Unbelievable!!  If you’ve ever received a We Add Up custom numbered shirt, Judy printed it.  We’re a small operation on a big mission and everything we do we do with heart.  Judy embodies that heart.  We’re so excited to reach this milestone.  Thank you to all of you for your support.  We’re 20,000 strong and growing!

Willoughby, OH – (March 16, 2011) – Judy Pezdir and Jill Palermo, the mother/daughter team that co-founded WE ADD UP, announced today three new additions to their sequentially-numbered organic cotton t-shirt line.

As all of our hearts go out to the Japanese, the earthquake, tsunami, and nuclear crises unfold. To show our love for the people of Japan and to help raise funds for relief efforts, 100% of profits from the “We Love Japan” t-shirts will be donated to the Red Cross, World Vision, and the Salvation Army.

The “We Love Japan” shirt is available in a men’s tee, women’s tee, kid’s tee, baby tee, and baby onesie. The back of the shirt features the Japanese symbol for “Love.” The front of each 100% certified organic t-shirt is custom printed with a unique number, representing your position in our global count of people adding up to make a difference. All shirts are printed sequentially in order.

WE ADD UP, with 20,000 participating members, is a global campaign printed on organic cotton t-shirts that literally “counts you in” for your efforts to make the world a better place. Every shirt is custom printed with a unique number on the front. Your number represents your position in the sequential global count of people who are adding up to make a difference. As the count grows, we demonstrate to the world that “WE ADD UP.” On the back of each shirt is a word or phrase that describes an impact almost anyone can make, such as Unplug, Lights Off, Hybrid, Bike, Buy Local, and 30 others. Consumers choose which action they are committed to and receive their number.

“The mission of the campaign is to spread the message that each of our efforts do matter, because collectively, we add up,” said Jill Palermo. “There are so many global problems that need our collective attention. We need to focus on solutions. Our goal is to get millions of people worldwide counted in and committed to doing their part. No one can do everything, but everyone can do something.”

Products are available online starting today at www.weaddup.com and include:

· “We Love Japan” Organic cotton adult t-shirts available in Unisex style. Sizes: S, M, L, XL, and 2X: $25 each

· “We Love Japan” Organic cotton kid’s t-shirts available in sizes: 2, 4, 6, 8, 10, and 12: $22 each

· “We Love Japan” Organic cotton baby t-shirts and onesies available in sizes: 3-6 months, 6-12 months, and 12-18 months: $22/$25 each

Organic Cotton Manufacturing Practices

WE ADD UP t-shirts are made with 100 percent certified organic cotton that is grown and manufactured under strict fair labor practices. While organic cotton is grown without the use of synthetic pesticides or herbicides, non-organic cotton is the most pesticide-intensive crop on earth. Although cotton is grown on only about three percent of the farmland in the world, 25 percent of the world’s pesticides are used on cotton fields. National Academy of Sciences researchers have classified more than 80 percent of the most commonly used pesticides as potentially carcinogenic. Each t-shirt helps prevent about one-third of a pound of pesticides from getting into topsoil and groundwater and helps farm workers avoid dangerous chemical exposure.

About WE ADD UP

Launched in 2007, We Add Up is a Green America Approved company for People and the Planet and is committed to operating a “green” business. Please visit http://www.weaddup.com for more information.

WE ADD UP works with CarbonFund.org to offer a carbon-free shipping option that offsets the carbon emissions it takes to ship the product to the customer.

WE ADD UP also offers its products as a fundraiser for high schools, colleges, community and non-profit groups. Groups receive up to 30 percent of sales. Over 100 schools have enrolled in the program.

Driven by a personal desire to spread a message of hope and to inspire collective action in the world, the mother/daughter team of Judy Pezdir and Jill Palermo created WE ADD UP. The Web site, www.weaddup.com, is hosted by DreamHost, which runs all of its servers on renewable energy. WE ADD UP fundraising catalogs are printed on 100 percent recycled paper with soy inks, and the manufacturing is offset by wind energy credits. Please visit www.weaddup.com for more information.

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Featuring:  Janet G., from Kokomo, IN.

“Our raised bed organic garden gives us a wonderful source of healthy, fresh fruits and vegetables all through the spring, summer, and fall, and I freeze and can as much as possible, so that our garden provides good food for us through the winter, too.  Not only is our garden a source of fresh organic food for us, it’s also one of the ways that we do our part to help the environment.

Our garden has 25 organic raised beds, and our goal is to grow as much as we possibly can, from early spring and right on through late fall.  We added three hoop houses last fall, and they allowed us to extend the gardening season into early December.  We’ve always overwintered our spinach, even before we had the hoop houses, and this year we had fresh spinach in one of the hoop houses in mid-February–even earlier than usual!  We continue to add new vegetables and fruits to our garden, and we’re continually learning new organic methods that increase the harvest and keep our environment safe from dangerous chemicals.  This year, we’re also adding vegetables, herbs, and edible flowers to the beds that surround our house, so that those beds will become an “edible landscape,” rather than only ornamental beds.

We’re also adding four beehives to our property this year.  Our bees will help increase productivity in the garden, but even more important is the fact that we’ll be nurturing our honeybees and will be adding our effort to those of thousands of other beekeepers who are working to save the bees.  To provide healthy foraging for our bees, we’re going to plan white, red, and crimson clover all over our property, and we’re going to plant as many bee-friendly flowers and herbs as we can make space for.

Just looking out the window and seeing our garden–green and growing and beautiful–is part of what keeps us gardening.  But it’s more than just the beauty.  It’s knowing that we’re growing healthy, organic food right here, with our own hands.  There’s nothing like harvesting our own fresh produce and eating it while it’s at the peak of flavor and nutrition.  And it gives  us peace of mind to know that the food we eat from our garden is free from chemicals and GMOs and that growing our own food is reducing our impact on the environment.

No day goes by without reading an article about the damage that’s being done to our earth by chemical farming and the increasing use of GMOs and monocultures, and those stories can be very discouraging.  But when we go out to work in our garden and we see the beauty and the bounty all around us, and we know that so many other gardeners feel the same as we do, that gives us hope that more and more people will join us in learning and caring for the earth.  And together, we WILL make a difference!”

Thank you for sharing your amazing garden with us, Janet!

Do you love to garden?  Join the We Add Up count and get your “Garden” shirt here.

Cecilia G. and family from Bergamo, Italy.

“Try to leave this world a little better than you found it” - Robert Baden Powell

Our family has always been quite concerned about the environment, as a lifestyle habit: we’ve always recycled, tried to minimize energy consumption, tried to use our car only when strictly necessary.. Lately my mum started purchasing local, organic and eco-friendly products through a buying club, which greatly increased our family’s involvement in conscious choices about our consumption. In the family garden there is now a compost and a vegetable garden. I don’t live with them anymore, I moved to Chicago, but these actions are now rooted in me so I also recycle, bike, line dry, buy local… I am lucky my landlady even has a compost in our backyard so I’m also doing that!

What keeps you going?

We love nature and we just can’t accept to harm the environment so badly. Doing something that helps the planet, while also enjoying a healthier lifestyle and even better food simply seems the right choice.

What gives you hope?

The world is slowing starting to see it: we can’t go on this way, because it’s a loss for everyone. When this will be really clear I’m confident that human kind will find the inspiration and the skills and the strength to do whatever change is needed to save the situation. But it’s crucial that we understand this and start the process as soon as possible, because we’re losing huger value every day. I’m convinced that everyone’s individual effort makes a difference, both in itself and for the “contagion” effect that it can have on others.

Thank you, Cecilia!