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Kayaking the Arctic for Climate Change Awareness
Posted by Jill  |  September 11, 2008 8:49 am  |     |  Permalink

Lewis Gordon Pugh is kayaking across some of the most dangerous seas in the world to send a message.  His goal is to get as close to the North Pole as possible and help us hear this:

“Global warming is, I believe, a significantly greater threat to us, to our economies and to our way of life than any or all of recent issues that have headed national agendas: the credit crunch, global terrorism, the price of oil, healthcare, ageing populations etc. World leaders need to attack this threat head-on. This response will need to be as aggressive, and as global, as the world’s response to fascism and Nazism in the mid-twentieth century. And I think the best way to approach this problem is as though a war is being fought, a war whose outcome will determine the fate of all of us.

“Our response so far, such as it is, has been predicated on a ‘best case’ scenario - but any war that has a chance of being won is planned on a ‘worst case’ and it is the ‘worst case’ that I believe can be witnessed here in the Arctic. From what I have seen over the past week it is not a question of ‘whether’ but simply ‘when’ the Arctic will be free of summer sea ice. Those leaders who ignore the warming signs and fail to act with the vision, tenacity and determination that I believe is necessary imperil not only future generations, but the current one as well.”

Follow Lewis’ journey here.

Nominate a Non-Profit to Partner with WE ADD UP
Posted by Jill  |  August 19, 2008 1:27 pm  |     |  Permalink

Have a favorite non-profit that you think is doing incredible work? Does their work relate to one of the actions promoted by WE ADD UP?

We’re seeking non-profit partners for each of our t-shirt actions. For example, when you purchase a “Plant Trees” shirt, we’ve partnered with Sustainable Harvest International so 10 trees will be planted for you in Central America.

Who can some of your dollars go toward supporting when you purchase a “Recycle,” “Lights Off,” or “Hybrid,” shirt? “Shower Together?” We want your ideas! Just send us an email through our contact form. Thank you!

E-Day in the UK
Posted by Jill  |  February 5, 2008 12:32 pm  |     |  Permalink

A very cool campaign is underway in the UK, asking its citizens to “leave it off” for 24 hours. The goal is to show that cutting home energy use can have an impact on climate change. “It will measure consumption during the 24 hours against a “business as usual” forecast, and report back what savings have been achieved.”

Dr. Matt Prescott, founder of E-Day, says, “We have 70% of the public saying they accept climate change and wanting to do something about it; but almost everybody feels powerless, and I wanted to find a way of making people feel powerful and that they could change something.”

We couldn’t agree more, Matt. Thanks for a great idea! E-Day is February 27th.

Full article here.