Willoughby, OH – (March 16, 2011) – Judy Pezdir and Jill Palermo, the mother/daughter team that co-founded WE ADD UP, announced today three new additions to their sequentially-numbered organic cotton t-shirt line.

As all of our hearts go out to the Japanese, the earthquake, tsunami, and nuclear crises unfold. To show our love for the people of Japan and to help raise funds for relief efforts, 100% of profits from the “We Love Japan” t-shirts will be donated to the Red Cross, World Vision, and the Salvation Army.

The “We Love Japan” shirt is available in a men’s tee, women’s tee, kid’s tee, baby tee, and baby onesie. The back of the shirt features the Japanese symbol for “Love.” The front of each 100% certified organic t-shirt is custom printed with a unique number, representing your position in our global count of people adding up to make a difference. All shirts are printed sequentially in order.

WE ADD UP, with 20,000 participating members, is a global campaign printed on organic cotton t-shirts that literally “counts you in” for your efforts to make the world a better place. Every shirt is custom printed with a unique number on the front. Your number represents your position in the sequential global count of people who are adding up to make a difference. As the count grows, we demonstrate to the world that “WE ADD UP.” On the back of each shirt is a word or phrase that describes an impact almost anyone can make, such as Unplug, Lights Off, Hybrid, Bike, Buy Local, and 30 others. Consumers choose which action they are committed to and receive their number.

“The mission of the campaign is to spread the message that each of our efforts do matter, because collectively, we add up,” said Jill Palermo. “There are so many global problems that need our collective attention. We need to focus on solutions. Our goal is to get millions of people worldwide counted in and committed to doing their part. No one can do everything, but everyone can do something.”

Products are available online starting today at www.weaddup.com and include:

· “We Love Japan” Organic cotton adult t-shirts available in Unisex style. Sizes: S, M, L, XL, and 2X: $25 each

· “We Love Japan” Organic cotton kid’s t-shirts available in sizes: 2, 4, 6, 8, 10, and 12: $22 each

· “We Love Japan” Organic cotton baby t-shirts and onesies available in sizes: 3-6 months, 6-12 months, and 12-18 months: $22/$25 each

Organic Cotton Manufacturing Practices

WE ADD UP t-shirts are made with 100 percent certified organic cotton that is grown and manufactured under strict fair labor practices. While organic cotton is grown without the use of synthetic pesticides or herbicides, non-organic cotton is the most pesticide-intensive crop on earth. Although cotton is grown on only about three percent of the farmland in the world, 25 percent of the world’s pesticides are used on cotton fields. National Academy of Sciences researchers have classified more than 80 percent of the most commonly used pesticides as potentially carcinogenic. Each t-shirt helps prevent about one-third of a pound of pesticides from getting into topsoil and groundwater and helps farm workers avoid dangerous chemical exposure.

About WE ADD UP

Launched in 2007, We Add Up is a Green America Approved company for People and the Planet and is committed to operating a “green” business. Please visit http://www.weaddup.com for more information.

WE ADD UP works with CarbonFund.org to offer a carbon-free shipping option that offsets the carbon emissions it takes to ship the product to the customer.

WE ADD UP also offers its products as a fundraiser for high schools, colleges, community and non-profit groups. Groups receive up to 30 percent of sales. Over 100 schools have enrolled in the program.

Driven by a personal desire to spread a message of hope and to inspire collective action in the world, the mother/daughter team of Judy Pezdir and Jill Palermo created WE ADD UP. The Web site, www.weaddup.com, is hosted by DreamHost, which runs all of its servers on renewable energy. WE ADD UP fundraising catalogs are printed on 100 percent recycled paper with soy inks, and the manufacturing is offset by wind energy credits. Please visit www.weaddup.com for more information.

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